The Agency · Study Hub

Agency Study Hub

Study enough to be credible — then go pitch. This prep earns the first audit, it doesn't replace it.

Overall progress

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The Path · six phases, no locks — walk it in order or jump around

Podcast Shelf · listen while you drive

Video Shelf

Lesson Reader · 10 modules, each with a TTS narration

The Binder · briefing, study guide, full glossary

Follow List

Core — actually follow these

Supplemental

Where We Are Now

Business name: ServiSponse — locked, live at servisponse.com
What it is: AI-powered speed-to-lead for local service trades — every inbound lead gets an instant text-back so no call slips to voicemail and on to a competitor.
Primary vertical: HVAC first, roofing second. (Real-estate flippers / investors = a quieter secondary warm-network track, not the front door.)
Pricing (locked): CATCH $400/mo · CONVERT ~$750/mo · CUSTOM $1k+/mo · flat $500 setup (waived for the first 3 founding-cohort clients)
Phase: Early outreach — CRM built, prospects loaded, first audit calls made.

Citation Ammo · the numbers Keel cites weekly

Glossary Drill

Competitor Intel · who we sell against & how to answer "I've heard of these other guys"

The field · tap a tier to collapse

Objection Dojo · tap a card to flip it

Quiz Arena

Rehearsal Corner

Rehearsal beats review — role-play the sale in the Mastery notebook.